Your meditation center provides a service that can help change people’s lives forever. Therefore, don’t you think you owe it to yourself and your potential customers to be as visible as possible? One of the best ways to generate more attention on Google is through something known as directory listings. Today, our team here at Meditationly will go over some of the reasons why directory listings will help your meditation centers attract new clients.
NAP Listings
Trying to climb to the top of search results can often feel like an impossible task. This is because the world of SEO is incredibly complicated. What works for some industries may be harmful to others and vice versa. One thing most experts agree on, however, is that the more NAP (name, address, phone number) listings your business has, the better.
This is where directory listings shine. Sure, there are some shortcomings (we’ll touch on those in a bit), but directories – especially local and niche directories – help you put yourself out there. The more NAP listings your website has, the more reputable you are in the eyes of the algorithm. This will help you shoot up search results, as Google is more willing to list you higher.
Find Reputable Directories
One of the main issues with current online directories is that they are rarely moderated. Gone are the days when online directories were seen as the lighthouse of the internet. Instead, reputable directories – like Google My Business (GMB) – act more like search engines, with the best results popping up at the top.
Listing your meditation center on directories can be good for your business since there are more NAP listings, but be sure the directories are reputable. Part of why so many directories fell out of favor is because Google and other search engines classify them as spam. Due to the lack of moderation, bots can spam websites on these directories with no consequence. We recommend taking advantage of local and niche directories, which still hold value in the eyes of Google.
Receive Reviews and Feedback
One of the major benefits of directory listings is the ability of customers to leave reviews and feedback. Customers can leave notes on their experience as well as photos of your business. This will help improve SEO and search algorithms since active, positive, and quality businesses rank higher.
Keep in mind, most people – especially those looking for a mediation center – will research a place of business before turning into a paying customer. Directory listings allow potential customers to see how positive your reviews are. Even if someone leaves a negative review, responding to the criticism in a courteous manner can help boost the appeal of your business.
Keep Potential Customers Informed
Working in the SEO industry, you tend to think about the backend of things more than anything else. When looking at directory listings, we believe, “how can this help boost our website’s SEO?” It’s easy to forget the main reason why people look at directory listings in the first place: to get the essential information about your business.
Internet users use online directories to find your location, hours, phone number, and services. Online listings help you convey this information to potential customers in an easily digestible fashion. That’s why you must keep your directory listings as up-to-date as possible.
Are You Ready to Boost Your Website?
If you’re looking for ways to boost your meditation center’s SEO, our team here at Meditationly is here to help. We offer a wide range of SEO services, including GMB and online directory listings. Contact us today to find out how we can help you attract more clients to your website!