Why and What Should You Post on Your GMB Page

How often have you heard the term “Google it,” or how many times have you said it? Google is the top search engine on the internet and receives over 63,000 searches per second on any given day. In the United States, more of those searches take place on mobile devices than on a computer. It is obvious to succeed in the SEO world, and you have to play by Google’s rules, and creating a Google My Business page for your company is at the top of the list.

Why Should You Post on GMB?

There are many reasons you should post on your Google My Business page and update your information. Reasons can include posts that help your rankings with Google, helps your business appear in local search results, and gives customers all the information they need to contact you.

GMB posts are a powerful advertising tool that can also help generate leads for your business. When a potential customer uses Google to search for local products or services, they will see a preview of contact information for the top ranking businesses along with snippets of any posts they have uploaded to their page. With a GMB post, your profile is more attractive to these potential customers. 

It is essential to know that posts expire in 7 days, so to keep showing content on the Google results page, you have to upload new content regularly, at least once a week.

What Should I post on GMB?

What you post on your Google My Business page will also impact new and potential customers. There are several types of posts you can make. Here is an overview of some of them.

Products

If you are trying to emphasize your new and latest products and services, create a post highlighting your new offers. Ensure the product name, category, description, price, and a call to action. Always link back to your website from your post so customers can learn more. 

Brand Awareness

 If you are trying to create brand awareness, you can always post what you offer. This can include the services and products you always provide. Make sure to have a description and price and link back to your website. 

Events and Sales

Do you have an upcoming event or a special sale going on? You should write a post about that event or sale. You can upload pictures of your latest deals and even a video of your sale and events that are happening.

Some examples of events can include ribbon-cutting, a VIP sale, special shopping hours, open houses, etc. With these types of posts, make sure you always add the date and the time frame. These posts should be active during the event and sale. 

Information About Your Staff

An easy post to write on your Google My Business listing can be about your staff. Take a few minutes to introduce each staff member and their title. If you have a new team member, introduce them, staff celebrating an anniversary working at your business, highlight them. You can always give a rundown of what they do for your business and a quick introduction of them personally. Then link this back to your website on the contact s form. This can give potential customers a more personal feel when they reach out. 

Mediation Can Help

If you are struggling with your Google My Business page listing and what to post, Meditationly can help. Our team is here to help with your SEO, citations, Google My Business Optimization, and so much more! Use the contact us form on our website, and a member of our team will get back to you shortly.