New Features on Google My Business in 2022

Google My Business (GMB) has always been a great tool for business owners. You can easily display information so potential customers know what your business offers and how they can reach you. However, GMB is undergoing some big changes in 2022! Knowing these changes can help you stay ahead of the curve. 

GMB Is No Longer GMB

First and foremost, Google My Business is getting an overhaul. Moving forward, Google My Business will now be known as Google Business Profile. Google made this change in an effort to keep things as simple as possible for business owners. 

Fortunately for you, not much has changed. It’s actually easier for you to edit your business’s Google Business Profile. Google now recommends that you edit and manage your profile directly on Search or Maps, rather than a separate app. Google is also retiring the Google My Business app to incentivize editing your profile on Search and Maps. 

The Benefits of Google Business Profiles

As a business owner or manager, you are well aware of the benefits of SEO. One of the best local SEO strategies, especially for meditation centers, is optimizing your Google Business Profile. This allows you to let Google users know everything they need to know about your business. Here are some of the benefits of the service:

  • Your business will seem more reputable
  • You will generate more clicks
  • You will generate more location visits
  • Visitors are more likely to make a purchase

Many local businesses don’t realize the potential of a quality Google Business Profile. By focusing on your profile, you can get a leg up on the competition!

Be Sure To Follow Guidelines

While this is an incredible tool for business owners, mishandling it can be harmful to your business. Try to keep in mind, this is Google’s playground so you have to play by their rules. If you don’t follow Google Business Profile’s guidelines, your business profile can be suspended, which will be harmful to your website.

Remember, your Google Business Profile is a community profile, not just your own. Any Google user can contribute to your profile and you should embrace this. Google encourages customers to create user-generated content such as reviews, photos, videos, and more. It’s up to you to make sure this content is legit. 

Update Your Hours

One of the best new features is the ability to easily update your hours. In the past, it was difficult to differentiate your regular hours from your holiday hours. This would make it difficult for customers to know whether or not you were open during the holidays. 

The new updates to the Google Business Profile make it easier for you to update your hours, letting your customers know when you’re open. This has become increasingly more important during the COVID-19 pandemic. Business hours have changed due to the pandemic, updating those hours can help customers find your business. 

Do You Need SEO Help?

If you are in need of search engine optimization help for your meditation center, our team here at Meditation Only is here to help. We offer a wide range of SEO services to help your website rank over your competitors. Reach out today to find out what it is we can do for you.