If you manage a website, you know how important it is to stay on top of the latest search engine optimization (SEO) trends. Keeping up with the trends will help your website rank higher in Google search results! In today’s article, we’re going to go over some of the SEO trends in 2022 and how you can improve your search rankings.
Make Sure Your Website is Mobile-Friendly
One of the biggest trends in the SEO industry is the emphasis on mobile friendliness. Experts believe that 75% of internet users will be using their cellular devices for internet usage by 2025. This means anyone searching for your goods and services will more than likely be using their phones. If your website doesn’t run properly on mobile devices, Google could punish your website.
Fortunately for you, Google makes it easy for website managers to determine whether or not your website is mobile-friendly. The Google Mobile Usability Report gives you insight into how your website performs on mobile platforms. If something is off, Google will help you fix the issues slowing down your website.
Longer Content
In the past, SEO experts recommended short content that got straight to the point. Going into 2022, experts believe that is changing. Longform content – think blog posts that are around 3,000 words long – looks to be the direction Google wants to head in. Longer content will keep Google users on your website longer.
Of course, long content can be daunting to readers. That’s why it’s important to break your content into multiple sub-sections using H2 and H3 subheadings. Using subheadings will make your content more scannable and easier to digest. Your goal is to keep Google users on your website, so giant blocks of text can be quite the turn-off. Longform content also makes it easier to satisfy Google’s EAT principle.
The EAT Principle
In order to ensure they’re providing their users with the best results possible, Google likes to follow the EAT principle; EAT stands for expertise, authoritativeness, and trustworthiness. Google looks for these qualities in a website to ensure search engine users get the results that they’re looking for.
Using buyer personas makes it easier for you to follow the EAT principle. Buyer personas give you a better idea of the people who are looking at your website. Creating content tailored around these buyer personas’ will tell Google that your website is a source of expertise and authoritativeness.
Use Videos
You more than likely already know the importance of videos. Focusing on video creation will become even more important in the coming years. YouTube, TikTok, and other video platforms have boomed in popularity in recent years, and businesses around the world have utilized these platforms to grow their business.
In order to properly optimize your videos, you should make sure your channel provides a user-friendly description. You can sprinkle keywords in your description to ensure you reach the audience you’re hoping to reach. Avoid spamming your description with keywords, as this can do more harm than good.
Do You Need SEO Help?
Here at Meditationly, we know how difficult it can be for meditation centers to keep up with search engine optimization trends. We offer a wide range of SEO services to help you get the most out of your website. Reach out to us to find out what it is we can do for your website.